Apple defends more stringent ad tracking approach saying 'people have a right to privacy'

Apple defends more stringent ad tracking approach saying 'people have a right to privacy'

Apple yesterday was met with criticism from a group of marketing organizations for its decision to release a new version of Safari that blocks cross-site tracking. Apple, in a statement to 9to5Mac, has defended the move, saying that cross-site tracking has become “so pervasive” that ad tracking companies could easily recreate web browsing history… The company explains that Safari has always been a leader when it comes to user privacy, being the first browser to block third-party cookies by default and more....

Published in 9to5mac.com · by Chance Miller · 2 min read · August 1, 2023